Digital Broadcasting Group Chief Product Officer Matthew Corbin (formerly at YouTube and video Tremor said, "With comScore estimates that 100 million people will see a billion pieces of video content per day, one can not deny that there are more opportunities than ever for advertisers to take advantage of the video".
If we closely follow the expectations of investors and analysts forecasts, we may know that online video has not met expectations.
But why?
1) Starts with YouTube Domination
While online video has exploded, one could have predicted growing influence of YouTube videos on the live action.We have argued that YouTube strategically sitting on revenue prematurely once their rule was secure did they start doing the things that make more money for producers, finally adding a game-changer followed rehearing and analysis.
2) It is not about semantics
The low-hanging argument is "lack of definitions". It does not matter if the "video advertising" includes in-banner video about the article or a video pre-roll video before. Eventually, online video is all about, which is one of the video components.
3) remains a significant factor in the UGC VOLUME
Generated content remains one of the most popular content. With the distribution companies 'commissioners' UGC and many sellers will not pay the fees that have a high, we see more information about the monetization of UGC as ever. Combined with unlimited inventory, this pulls down ad growth rate of total income no mistake about it. Instead of paying the premium advertisers get away with paying less to get users to be able to display ads next to content UGC cheaper. Not all inventory is sold to UGC. There are plenty of unsold inventory in order to lower market prices.